It takes a village of gurus to help companies scale up. 

We are building that village here. 



Our purpose 

Growing companies are unsung heroes - they provide jobs and boost the economy. And yet, the resources available to their leadership are scattered and narrowly available. We are changing that. 

By combining the benefits of learning, coaching, and application into a robust learning experience, we give leaders like you the surest pathway to evolve your company and yourself.

But that's not enough.

Our BHAG is to scale impact and reduce drama for 10 million leaders by 2040. 

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We support growth for executives and their companies

It's lonely at the top. We're not going to just sit back and let you lead the charge for your company alone. Executive leaders perform best when given the resources that provide training and support.


It takes the alignment of an entire team to build a company

This cannot be expressed enough. Success is an ecosystem of team knowledge.


It takes a 'village of gurus' to grow a company

Everyone is an expert in his or her own way. Specialized employee development equals company development. 

Hybrid model

The hybrid model of education is the most powerful 

Hybrid models of education provide the skills and knowledge training that you need now in a way that is customizable to your bottom lines.  

No amateurs
No time for amateur hour, only the best

Weak links... enough said. 

Principles and metrics
Sound principles, metrics for success and limitless ingenuity

Our core beliefs are built upon sound principles, measurable successes and the limitless ingenuity of the learning mind.  

Our brand is built through partnerships with top companies and thought leaders

Our brand is strong because of this, and we are growing. Just wait and see who we bring you next! 

How we got here

Growth Institute came out of a cycle of entrepreneurship.

Since his mid-twenties, Daniel Marcos has gone through the highs and lows of being a serial entrepreneur. He co-founded and sold a few companies - and lost one to the recession.

Eventually, Daniel decided to get his MBA, and then become a business coach for several years. 

From these experiences, Daniel learned a valuable lesson. 


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No one teaches you how to be a CEO.

He was a capable executive. But he also sought help from a combination of experts, supporting peers, hired coaches, and his own voracious desire for learning. There was really never a central authority on all things business growth.

Together with his partner and mentor, Verne Harnish, Daniel decided to create that authority. That's how they co-founded Growth Institute.

Today, we are proud to provide the most applicable executive training in the market - at a fraction of the cost that you would find it elsewhere. 

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I seriously believe that you can't be an entrepreneur without a program like this. This is learning on your feet. It's learning as you need it. And it's learning as stuff comes up. 

-Shannon Susko, CEO Coach/Advisor, Metronome United


Meet the team! 

Our growing family of creators works together from around the world.
We collaborate from offices in Lisbon, Mexico City, Leon, Austin, Toronto and more!

gi team daniel marcos
Daniel Marcos
CEO & Cofounder
Verne Harnish
Principal & Co-Founder
Juan Gonzalez
Coach & Co-founder
team 2020 patricio CASSUALLL!!
Patricio Alcérreca
Financial Controller
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Fernanda Torres
Head of Growth Team Spanish
Karla 1
Karla Soledad
External Communications & Public Relations Manager
team 2020 alex BIZ CASSUALLL!!
Alex Faust
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Rebekah Thomas
VP of Marketing
Ze Smile team 2020
Zé Vieira
Head of Customer Success
team 2020 oscar BUSINESS CAAAASUALL!
Oscar Perez
Head of Product & Production
Mayra formal TEAM 2020
Mayra Arias
CEO Assistant
team 2020 marco CASUUAALL!
Marco Antonio Garcia
Content Strategist
team 2020 oddie odette
Odette Seralde
Brand Designer
team 2020 austin CLEEAANN!!
Austin Fox
Senior Business Strategist
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Fernando David
Customer Success Specialist
team 2020 ximena BIZY CASUAALL!!
Ximena Collado
Customer Success Specialist
Mario Mendez
Senior Business Strategist
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Raul Brito
Post Production
team 2020 sabik CASUALLLL!!
Sabik Juarez
Animation & Post Production
Gerardo Gonzalez
Marketing & Content Specialist
Marité Río
Marite Nevado

Meet our core values 

We're all lifelong learners here. With these values guiding the way, we can continue to grow and not lose the core of what motivates our people to show up and invest in their growth everyday.

At Growth Institute, consistent learning sets a strong foundation, but the real magic happens when we start to implement.

Driven by growth

Driven by growth and learning

Inspire yourself and your team. Practice what we preach. Above all, learn everyday.

Honor knowledge

Honor knowledge

Create value. Respect content. Give recognition and credit where it is due.  

speak your mind

Speak your mind

Build trust through open and honest communication. Share information and ask a lot of questions. 

Own the outcome

Own the outcome.
Get it done.

No excuses, finish what you start and focus on results. Share the risks and share the wins.

Takes a community

It takes a community

Two is better than one. Do collaborative work. 

Always the first date

It's always the first date

Maintain a memorable reputation


See the team at work

Our team is made up of some of the most talented, hard-working, and passionate people in the industry. But they also have lives. We like to get things done, but not at the expense of open collaboration, transparency, and a fun working environment.  

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We're a family of passionate builders dedicated to reducing drama for 10m leaders around the world. Our core values allow us to bring the best to our work each and every day - and enjoy the ride while we're doing it. 


Want to work with us? 

We're not actively hiring, but we'd be happy to start a conversation!

Feel free to reach out to anyone on our team for more insight into Growth Institute.

How our programs work 

Our programs are designed to give you an immediate ROI for your learning. Instead of passively taking in new lessons, you implement as you learn to ensure your company benefits directly.

The program accomplishes this through these four stages. 



Direct Learning From the Experts

Through concise video seminars, you learn directly from the thought leaders who have mastered the methodologies of scaling. Passing their protocols onto you is literally their job. The learning is direct and immediately applicable, because you learn the lesson directly from its creator.   

EXO ENG Q3 - Session 08 - September 5, 2018_1

Live Sessions With Expert Coaches

Now that you've learned the methodology, it gets drilled into your brain by an expert business coach. Through live, coach-led group sessions, you go over what you've learned, clear up any questions, and plan out the exact step you'll take to implement it.

Tools To Guide Your Implementation

Tools created by the thought leaders enable you to implement the methodologies into your company. This ensures that the time invested in learning directly benefits your business. You won't feel lost, because the tools provide the blueprint for how you'll implement your lessons. 

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Mastermind Sessions With Your Peers 

Finally, you bring it all together with your peers - fellow business leaders learning and implementing the same concepts alongside you. The more you can collaborate with the people at your level, the more accelerated your learning. Through these sessions you get feedback and compare your progress to other executives. 

Read What Our Students Have to Say

Wes Garner
CEO of GLC Minerals

Without a doubt, the course has paid for itself a hundred times already. The delivery is world class and the virtual classroom uniquely creates a deeper level of understanding

Kevin Allen
Founding Director of African Crowdfunding Association

If you're running a company that is large enough that is has a board then I would suggest that you as the CEO - as well as one or two influential board members - actually do the course. Because in the decision-making arena of your company you need to have people who understand the shift that is happening and what is required to remain relevant

Theresa LaBranche
Executive Director at Allure

When we started the program, we were about 20 million. Last year, we doubled. There is no doubt in my mind that our increased knowledge has impacted the growth of the company

Glenice Riley
COO of FAB Group

It actually empowers people throughout the organization to make a judgement call about the things that come up every day


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