Mid-market companies like yours often seek out investment capital to fund their company’s growth. But there is another way to protect your business’s future and have the cash you need to execute your plans for growth or expansion.
Learn all about it in our upcoming FREE live webinar with award-winning educator, author and entrepreneur John Mullins. With over 20 years of high-growth retail experience, John has spent his career helping business owners, founders, and CEOs achieve their fullest potential.
John is currently an associate professor at the London Business School, but he’s sharing his expertise with you in this private, intimate workshop. Our webinar is a rare chance to learn how customer funding benefits your business. Plus you'll have a chance to pose your own questions during the live Q&A.
We couldn’t be happier to bring you this opportunity to engage with John for FREE. His insight is certain to provide the kind of actionable advice you need.
You’ll learn how huge companies like eBay and mid-market ones like DogVacay have become household names by connecting like-minded consumers.
You’ll discover how consultants, architects and other industry experts have developed their reputations to allow for advance pay models.
You’ll find out how the concept of a subscription-based business has evolved from periodicals — such as those owned by mid-market Gannett Company — to tech companies like Netflix.
You’ll gain valuable insight into how iconic brand names like Zara and mid-market businesses like French ecommerce company Ventee-privee.com have been built upon the scarcity of their products.
You’ll understand how Microsoft and mid-market companies like Danish-based online video distributor GoViral have effectively employed the service-to-product model.
John is a two-time entrepreneur and Associate Professor of Management Practice in Entrepreneurship and Marketing at the London Business School. He brings over 20 years of executive experience in high-growth retailing firms to his award-winning teaching and research, which has in turn yielded four books as well as articles in esteemed outlets like the Harvard Business Review and the MIT Sloan Management Review. His first trade book, The New Business Road Test: What Entrepreneurs and Investors Should Do Before Writing a Business Plan, is considered the definitive work on the assessment and shaping of market opportunities. His newest book, The Customer-Funded Business, expounds on the five business models successful companies use to leverage customer funding and how to apply these strategies to your business.
Daniel is the co-founder and CEO of Gazelles Growth Institute — the leading online executive education company for C level executives at fast growing firms —as well as co-founder of management coaching company Inflection (Gazelles Mexico), a management coaching company focused on helping business executives and entrepreneurs grow their companies. An international speaker and the blogger of Capitalemprendedor.com, Daniel is a graduate of EO’s premiere CEO program, the “Birthing of Giants,” and its continuation, “Gathering of The Titans.” As an international speaker, he has shared the stage with thought leaders like Guy Kawasaki and Jack Canfield and holds both a BS in Industrial and Systems Engineering from ITESM (Monterrey Tech) and an MBA (cum laude) from Babson College at Wellesley, MA.
“John truly understands the importance of getting to know the unique needs and personality of our members. The programs he designs and delivers with us are reflective of his ability to do several things very well: engage and educate in a change-inducing manner, assess and understand the unique needs of each client, design a custom program to meet those needs, and deliver a deep understanding of the content at hand.”
Director - Events, Young Presidents’ Organization (YPO-WPO)
This is THE cornerstone idea for entrepreneurs - to shun all other avenues first and pursue customers to fund their venture. This provides a critical forcing function business leaders need, in order to guarantee they are creating something truly valuable. After learning this lesson the hard way (raising angel funds and failing), my two latest ventures have followed Mullins' sage advice and flourished."
Author of "Scaling Up" and "Mastering the Rockefeller Habits"
“A reality check for anyone poised to jump into a new venture without thinking.”
Chief Executive, Pi Capital, London
“During my years of working with academic organizations to provide executive education programming for CEOs, I have found no one better to work with than John Mullins. He listens to, embraces and understands the needs of my group; John designs and facilitates practical and relevant content with take-home value for each participant. His entrepreneurial spirit and business experience come together beautifully in each program to provide a valuable experience.”
Senior Learning Director, Entrepreneurs’ Organization (EO)
Discover John’s detailed breakdown of the five models you need to scale your growth with your customer's cash!
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