Begin Your Journey

To Better Marketing ROI In 2019

Apply to join a tribe of 50 hand-picked CEOs, Marketing Executives, Leaders, and Entrepreneurs & learn how to scale up your revenue & connect with your audience

*No credit card required. Application takes 3-5 minutes.



Why "Mastering New Marketing"?


Here’s the truth: The old methods of marketing no longer work. Just take a look at your KPIs. If you’re still trying to get by on marketing that worked 10 years ago, you need to refresh your outlook to start growing fast. Smart CEOs, executives, and entrepreneurs know that to connect with your audience you need to align your marketing with the way your customers buy.


Here’s what you’ll accomplish during this course

Together with your team you will learn how to:

How to create the perfect alignment of your strategies and your customer’s needs - this makes your marketing message more easily received, more palatable, and appealing.

Customer Based Marketing

The little-used secret to creating powerful marketing that works: Creating Buyer Personas. This is how you know what your customer wants, and how to reach them.

Creating Buyer Personas

You’ll learn to create content that resonates powerfully with your customers, and drives them to buy without it ever seeming to them like a sales pitch.

Mastering Great Content

Discover the secrets behind using social media, and our system for getting your brand noticed and interacted with online.

Social Networking Mastery

Leveraging news stories to create memorable PR campaigns that can get you millions in free advertising.

The science of Newsjacking

Your next steps to putting Mastering New Marketing into action without hiring new staff or re-assigning resources.

Your execution plan


Course Formula


Short Weekly Videos

This course will be easy to work through as it’s made up of 60+ short videos. These are bite-sized chunks of actionable information you can implement as you go.


Editable Workbook

You’ll get a high-quality, editable PDF workbook that you can use to map out your ideas, execution strategies, and next steps to keep your implementation organized. And you can edit it directly on your computer, or print it out.


Live Coaching Sessions

Priceless resource: 5 x one-hour live group coaching sessions with David. You and your team can directly ask any questions you have and get real-time answers.


Infographics & Worksheets

Insightful infographics and useful worksheets designed to assist you and your team every step of the way.

6 Steps To Success with Mastering New Marketing


Dive deep into knowing your customer


Create amazing content that your audience will love


Get your business noticed on Social networks


Leverage news stories to get worldwide free advertising


Learn advanced strategies and case studies


Come up with your marketing and business growth plan

To ensure the highest quality of the course, we limit each cohort of the program to a maximum of 50 leaders.


About Course Creator

David is a best-selling author, speaker, and founder of the Newsjacking movement. Eliminated from his Vice President of Marketing position in 2002 for having ‘radical ideas’, he started his own business, published 3 international best-sellers and got the word he created – Newsjacking – shortlisted for Oxford dictionary’s Word Of The Year 2017.

David literally wrote the book on Newsjacking and is now an in-demand speaker charging $25,000 for a keynote speech teaching Newsjacking in 41 countries. He has received praise from the best known companies in the world, even self-help guru Tony Robbins said “David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business”.

Who Is It For?

This is for CEOs and marketing executives who:

  • Are dedicated to doing what it takes to scale up their company and become an industry-dominating brand.
  • Are focused on driving up KPIs and marketing ROI by implementing creative marketing strategies designed for the modern world.
  • Strongly believe that a huge part of growing their organization is by getting more leads and more sales.
  • Have the drive and motivation to learn and execute on David’s proven marketing methods and be willing to try something new.
  • Want to connect with top industry experts, thought leaders and discover new ways to grow and scale up.
  • Have a open-minded, positive mindset with a bias for action, and thinking that’s firmly rooted in the realities of modern business.
  • Will only be satisfied when they’ve taken the action that needs to be taken, and gotten the result they are looking for.

Application Requirements

It’s not ‘first come, first served’. To ensure the highest quality of the Mastering New Marketing course, we’ll only be taking 50 CEOs/Executives.

For the purposes of synergy, we are gathering a group of CEOs and executives from companies which have already achieved a certain level of growth - reflected especially in the size of their teams.

There’s no application fee.

Because this course is highly interactive, during the application process we’ll ask you about:

  • Your top skills and what you can bring to the table.
  • Your business background and experience.
  • Your previous achievements.
  • Your company’s mission and current goals.

We also have to make sure you’ve reached the stage where our methodology can be implemented effectively.

David teaches to Audiences and Organizations of All Sizes
  • schlumberger
  • Microsoft_logo_2012
  • samsung-logo
  • leadership-fortune

This course is part of Masters in Business Dynamics degree

It is one of our six Master Business Courses:


- TOPGRADING® by Dr. Brad Smart 


- MASTERING NEW MARKETING by David Meerman Scott

- OUTTHINK THE COMPETITION by Kaihan Krippendorf

If you were or are enrolled in any of them, the credits will count towards your MBD.


How have David's insights influenced mindset and behaviors?

"David changed our company! I had David present to our senior management team to help us better understand social media and accelerate our adoption of it. Our company has always taken a very traditional marketing approach and we needed to modernize our thinking. David’s incredibly relevant examples, common sense approach, and real world experience helped our team understand the value that we can derive from social media. He delivered in such a way that every one of our executives was enthralled by the content and he made the concepts actionable by a set of social media neophytes. After one of the most engaging presentations I have ever experienced, our company has now completely embraced social media and is already gaining tremendous value in our brand awareness and sales pipeline. Not to mention that this is just a lot of fun for everyone!"

Jim Baum

CEO, Netezza Corporation

When I first arrived at Ford Motor Company, there was one marketer that I knew we had to have speak to us – David Meerman Scott. His energy, his passion, and his creative storytelling combine to form a truly influential and powerful message that traditional communications and marketing staffs need to hear. Even though we’re already getting behind this kind of thinking at Ford, David’s style and experience energized our employees and really got them thinking about marketing differently

Scott Monty

Digital & Multimedia Communications Manager, Ford Motor Company

"After listening to an audio version of David’s book, The New Rules of Marketing & PR, multiple times, I invited him to our headquarters to keynote a two-day “summit” for 12 company presidents and 48 marketing and sales executives. My motive was to catapult our companies’ marketing efforts into the 21st century. It turned out to be one of the top five summits I’ve had in 25 years. It transformed the way our companies think about marketing and PR. Plus, we got a ROI from the event within 48 hours. Instead of regurgitating theories, David gave us action items we could implement immediately to impact our bottom line. Our attendees didn’t have time to check their Blackberry because he moved so fast from idea to idea. When David signed a copy of his book for me, he wrote, ‘Remember Rick, you are what you publish.’ In today’s world, that says it all."

Richard Jackson

Chairman & CEO, Jackson Healthcare

David shakes up a room, and makes people rethink their marketing approach. His talk was able to move a group of CMOs from skeptics to converts and showed why even the most traditional company must embrace the new rules. He makes participants face their fear of change, and gives them ideas they can take home and use that day. One of our best events to date!.”

Kristi Hedges

Founder, Technology Marketing Alliance

The U.S. Air Force recently has gone through a transformation and David Meerman Scott has shown us how to ‘lose control of our message’ thus allowing all Airmen to be communicators for the Air Force. While employing this concept, we believe it’s possible to have any Airman anywhere discuss Air Force missions around the globe in a secure manner. David Meerman Scott delivered a keynote presentation to more than 300 senior Air Force Public Affairs professionals at the Air Force’s Professional Development Conference and since then, social media is catching on like wildfire. He’s been a tremendous asset to learn from and he’s willing to listen; his principles are sound and his advice is well received by leaders!

Captain David Faggard

Air Force Public Affairs, United States Air Force

PwC hosted a series of events for Australian Non-Executive Directors with David Meerman Scott. The feedback we received from the Directors was outstanding. Through the use of case studies, stories and research findings, David managed to cut through the hyperbole and present a compelling picture of real-time communication and the implications for business. Directors learned about the role they can and should play as a catalyst for shifting mindsets to get companies engaged in social media. Thank you for an amazing session that is already inspiring change..”

Bruce Morgan

Chairman, PwC Australia


How does the application process work?

We prioritize your company’s growth stage, your skills and professional achievements, but also how you can contribute to the group — so that we all can learn from each other. We’ll review your application and get in touch with you within 1 week. In case of additional questions, we’ll schedule a call with you. If you feel ready, apply here.

Can we apply as a team? Is there a limit of seats per business?

This course is for mainly CEOs and Marketing Executives. There’s no limit of seats per business.

If that’s what you want to do, one application per team is enough. We’ll then schedule a call to figure out who to take aboard. No worries if someone doesn’t qualify, it doesn’t block you as a business. We just have to make sure that our network is of the highest value.

Can I implement the Mastering New Marketing methodology by myself?

Yes, it is possible to sit down and read through all David’s books, and try to re-create his advanced strategies for yourself.

But the Mastering New Marketing course provides crucial guidance that you need to find your way to the top in the most efficient and profitable manner.

Also, you’d be doing it the hard way. You’ll be missing professional feedback, peer motivation, accountability and that invaluable external perspective. And all of us have times when we can’t see the forest for the trees, so this is crucial. When you join the Mastering New Marketing tribe, you’ll get highly qualified guidance and support plus access to a dynamic and valuable network of entrepreneurs and leaders from all over the world.

As a Master Business Course student, what can I do if I miss the live sessions with the coach or author of the class?

All our live sessions with authors and coaches are recorded and available on your learning platform. You will find them following the same steps mentioned in the reminder you receive a few days before the live classes.

Is Gazelles Growth Institute a University? Can I count the course towards university credits?

We are an official Corporate and Digital Learning Institution but not technically a university. The Gazelles Growth Institute is a Corporate and Digital Learning Institution. We are regulated and accredited by an AdvancED. This means that we are audited by strict guidelines that ensure quality of learning. The Master Course is an accredited certificate program. It is not the equivalent of a University’s Degree. The acceptance of Master Courses as university credit would fully depend on the institution granting your degree.

What if I don’t like this course? What is your refund policy?

We offer an iron clad triple risk-free guarantee. If you aren’t blown away by the level of service, informational content, clarity, and support throughout the entire course... we will refund 100% up to 30 days after purchase, or until the 3rd Live Session if no session has happened within the first 30 days of your enrolment.

 Here’s what you discover at

Mastering New Marketing:


  • Why 84% of people don't trust traditional advertising – and what they do trust 
  • Learn how to instantly reach your buyers directly – at little or no cost 
  • Real-world examples of business owners like you executing on these proven strategies 
  • How to engage the buyer and problem-solve for them 
  • What social media platforms are worth investing time and money into — and how to use them to convert buyers  


Price: $2495

*No credit card required. Application takes 3-5 minutes.