Why "Mastering New Marketing"?
Here’s the truth: The old methods of marketing no longer work. Just take a look at your KPIs. If you’re still trying to get by on marketing that worked 10 years ago, you need to refresh your outlook to start growing fast. Smart CEOs, executives, and entrepreneurs know that to connect with your audience you need to align your marketing with the way your customers buy.
Together with your team you will learn how to:
This course will be easy to work through as it’s made up of 60+ short videos. These are bite-sized chunks of actionable information you can implement as you go.
You’ll get a high-quality, editable PDF workbook that you can use to map out your ideas, execution strategies, and next steps to keep your implementation organized. And you can edit it directly on your computer, or print it out.
Priceless resource: 5 x one-hour live group coaching sessions with David. You and your team can directly ask any questions you have and get real-time answers.
Insightful infographics and useful worksheets designed to assist you and your team every step of the way.
David is a best-selling author, speaker, and founder of the Newsjacking movement. Eliminated from his Vice President of Marketing position in 2002 for having ‘radical ideas’, he started his own business, published 3 international best-sellers and got the word he created – Newsjacking – shortlisted for Oxford dictionary’s Word Of The Year 2017.
David literally wrote the book on Newsjacking and is now an in-demand speaker charging $25,000 for a keynote speech teaching Newsjacking in 41 countries. He has received praise from the best known companies in the world, even self-help guru Tony Robbins said “David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business”.
This is for CEOs and marketing executives who:
It’s not ‘first come, first served’. To ensure the highest quality of the Mastering New Marketing course, we’ll only be taking 50 CEOs/Executives.
For the purposes of synergy, we are gathering a group of CEOs and executives from companies which have already achieved a certain level of growth - reflected especially in the size of their teams.
There’s no application fee.
Because this course is highly interactive, during the application process we’ll ask you about:
We also have to make sure you’ve reached the stage where our methodology can be implemented effectively.
- HYPER SALES GROWTH by Jack Daly
- TOPGRADING® by Dr. Brad Smart
- EXPONENTIAL ORGANIZATIONS by Salim Ismail
- MASTERING NEW MARKETING by David Meerman Scott
- OUTTHINK THE COMPETITION by Kaihan Krippendorf
If you were or are enrolled in any of them, the credits will count towards your MBD.
"David changed our company! I had David present to our senior management team to help us better understand social media and accelerate our adoption of it. Our company has always taken a very traditional marketing approach and we needed to modernize our thinking. David’s incredibly relevant examples, common sense approach, and
CEO, Netezza Corporation
“When I first arrived at Ford Motor Company, there was one marketer that I knew we had to have
Digital & Multimedia Communications Manager, Ford Motor Company
"After listening to an audio version of David’s book, The New Rules of Marketing & PR, multiple times, I invited him to our headquarters to keynote a two-day “summit” for 12 company presidents and 48 marketing and sales executives. My motive was to catapult our companies’ marketing efforts into the 21st century. It turned out to be one of the top five summits I’ve had in 25 years. It transformed the way our companies think about marketing and PR. Plus, we got a ROI from the event within 48 hours. Instead of regurgitating theories, David gave us action items we could implement immediately to impact our bottom line. Our attendees didn’t have time to check their Blackberry because he moved so fast from idea to idea. When David signed a copy of his book for me, he wrote, ‘Remember Rick, you are what you publish.’ In today’s world, that says it all."
Chairman & CEO, Jackson Healthcare
“David shakes up a room, and makes people rethink their marketing approach. His talk was able to move a group of CMOs from skeptics to converts and showed why even the most traditional company must embrace the new rules. He makes participants face their fear of change, and gives them ideas they can take home and use that day. One of our best events to date!.”
Founder, Technology Marketing Alliance
“The U.S. Air Force recently has gone through a transformation and David Meerman Scott has shown us how to ‘lose control of our message’ thus allowing all Airmen to be communicators for the Air Force. While employing this concept, we believe it’s possible to have any Airman anywhere discuss Air Force missions around the globe in a secure manner. David Meerman Scott delivered a keynote presentation to more than 300 senior Air Force Public Affairs professionals at the Air Force’s Professional Development Conference and since then, social media is catching on like wildfire. He’s been a tremendous asset to learn from and he’s willing to listen; his principles are sound and his advice is well received by leaders!”
Air Force Public Affairs, United States Air Force
“PwC hosted a series of events for Australian Non-Executive Directors with David Meerman Scott. The feedback we received from the Directors was outstanding. Through the use of case studies, stories and research findings, David managed to cut through the hyperbole and present a compelling picture of real-time communication and the implications for business. Directors learned about the role they can and should play as a catalyst for shifting mindsets to get companies engaged in social media. Thank you for an amazing session that is already inspiring change..”
Chairman, PwC Australia
Yes, it is possible to sit down and read through all David’s
But the Mastering New Marketing course provides crucial guidance that you need to find your way to the top in the most efficient and profitable manner.
Also, you’d be doing it the hard way. You’ll be missing professional feedback, peer motivation, accountability and that invaluable external perspective. And all of us have times when we can’t see the forest for the trees, so this is crucial. When you join the Mastering New Marketing tribe, you’ll get highly qualified guidance and support plus access to a dynamic and valuable network of entrepreneurs and leaders from all over the world.
Here’s what you discover at
Mastering New Marketing: