Consultative Selling
Shift from pitching to guiding customers through a structured decision-making process.
Value Positioning
Communicate and quantify your solution’s impact to eliminate price-based objections.
Deal Acceleration
Engage key stakeholders and streamline the buying process to close high-value deals faster.
As President and CEO of Prime Resource Group, Jeff Thull has designed and implemented business transformation and professional development programs for some of the world’s best-known companies, from Shell to Microsoft. He is also the author of Mastering the Complex Sale.
Jeff Thull
Author of Mastering the Complex Sales and CEO of Prime Resource Group
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Sales Professionals & Leaders
This webinar is designed for B2B sales professionals, executives, and business leaders who navigate complex sales cycles and want to improve their ability to engage decision-makers, build trust, and close high-value deals.
For Consultants & Solution Providers
If you sell high-value solutions, services, or technology, this session will teach you how to position yourself as a trusted advisor, differentiate your offering, and guide customers toward confident purchasing decisions.
For Revenue & Growth Teams
Sales, marketing, and revenue operations teams looking to align strategy, improve sales effectiveness, and accelerate deal velocity will gain valuable insights from Jeff Thull’s proven framework.
For CEOs & Business Owners
If you're a business owner or CEO leading a sales-driven organization, this webinar will help you build a stronger, more predictable sales process that eliminates pricing pressure and increases win rates.
